E-Book Sales For Kids And Teens Surge

New monthly stats from the Association of American Publishers show strong growth for both print and e-books in January 2012.
The AAP is beefing up its monthly reports with data from many more publishers — 1,149 for January 2012 compared to under 100 in past months — and more detailed reporting on specific genres: Children’s/young adult e-book sales are now broken out and religious book sales are divided by hardcover, paperback and e-books.
Here’s how January 2012 compared to January 2011. Overall, trade sales were up 27 percent compared to January 2011, and children’s/YA sales were up 80.5 percent compared to January 2011.
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What accounts for the growth? The AAP notes that last January’s trade sales were negatively affected as bankrupt Borders began returning books to publishers. Children’s books have seen strong growth for a few months now — due in part to highly successful series like The Hunger Games, and also possibly due to “Shop Local” initiatives around the holidays.