Everyme takes private sharing mobile

Today’s social networks are all about sharing — sharing pictures, videos, thoughts, etc. — with your friends. But you don’t always want to share everything with everyone. So how do you share pictures of your weekend with friends but not your coworkers? Or family photos with family but not with random acquaintances?
Different apps try to solve this problem in different ways: Facebook attempts to solve the issue with both with groups and algorithmically, by feeding you what it thinks hopes! is the most important information in your news feed. Meanwhile, Path limits the number of people you can follow to 150 users, which it hopes will be the 150 most important people at any given time. And then there’s the Google+ approach, which is to segment out your friends into so-called “Circles,” which lets you share certain pieces of information with select people.
Everyme just launched a new iOS (s aapl) app which takes this last approach to sharing, but taking those circles mobile, letting users immediately share all their pictures, thoughts and news with only the people that they want to see them.
When you start up Everyme and connect it to your Facebook, Twitter and LinkedIn (s LNKD) accounts, it scans your address book and automatically begins to group your contacts based on their connections to you. Those groups, which it also calls “circles,” can be edited down — which is good, because in my experience they need to be. Once you’ve got your circles just right, you can begin sharing among private news feeds of friends and family fearlessly.
Since it connects with existing social networks, Everyme will alert users when they have major new — like promotions or changes in relationship status — through the app automatically. And even users who don’t have the app will be able to see status updates through email or mobile web.
All that said, Everyme has the same struggle ahead as every other app or social network of its type: How do you get new users on a brand new social network, because it’s really only useful when other people are using it? Everyme founder Oliver Cameron says his users will be doing the marketing for him, and hoping for a viral boost from messages that are sent out to their friends.
The startup, which has five employees right now, was part of last year’s Y Combinator Summer class, and has raised $1.5 million from Andreessen Horowitz, Greylock, CrunchFund, Tencent, SV Angel and individual investors Dave Morin, Joshua Schachter and Vivi Nevo.