YouTube adds pay-per-view to live streaming

YouTube (s GOOG) is adding monetization options to its live streaming platform, including the ability for publishers to charge for live events. The new feature was announced on YouTube’s publisher blog Tuesday:

“You can now monetize your live events with advertising or paid options. A live event can be claimed in the new video manager like any other video and monetized with instream ads or paid options where you can set price by country.”

YouTube has been experimenting with pay-per-view for select publishers, including UFC. Making the option more widely available could make YouTube’s live streaming more attractive to other sports and entertainment publishers.
Charging for streams is for now limited to users in Canada, Japan, France, the United States and the U.K. Of course, YouTube isn’t the only one to offer paid live streaming: Ustream and others have been offering publishers a way to charge for events for some time.
YouTube announced pay-per-view as part of a set of new features rolled out for the one-year anniversary of its live streaming platform. YouTube Live, as it is officially called, is still only available to select publishers, but there are plans to eventually make it more widely available. Form Tuesday’s blog post:

“If you’re one of the many people who’ve asked for YouTube Live but don’t have access yet, we want to thank you very much for your patience. We’ve developed these features with the expectation many more of you will eventually use YouTube Live, and like we said last year, this process takes time to roll out broadly.”