Today in Connected Consumer

A few details of how Barnes & Noble and Microsoft will try to leverage their new strategic partnership are starting to trickle out. One intriguing hint is contained in an interview Barnes & Noble CEO William Lynch gave to CNN Money, in which he seems to indicate that an integration between the Adroid-powered Nook platform and Microsoft Office applications may come before any transition of Nook to Windows. Here’s the quote: “If you look at the content sort of flow from authoring tools, obviously, Microsoft is one of the leaders, if not the leader in authoring tools with Word, PowerPoint, Excel, their Office franchise, all the way through the transaction buying merchandising, sale or cloud management of the content. You can see us working across that. So again we haven’t announced anything specifically, but imagine an integration where an information worker, student, author, consumer, creates something in Office and has it immediately published for sale through the Nook book store. It starts to open a lot of exciting possibilities.” Meanwhile, B&N is also looking at using near-field communication technology to let Nook owners use their device to in stores to get reviews and other information about NFC-enabled physical books.