Video: Pottermore CEO on taking Harry Potter digital

When it comes to selling e-books, the Harry Potter franchise is far from conventional: digital e-bookstore Pottermore has been selling JK Rowling’s e-books without digital rights protection. Why? At paidContent 2012 Pottermore CEO Charlie Redmayne told our publishing reporter Laura Hazard Owen:

“If you buy a digital book you should be able to read it on anything you want to read it on.”

Learn more from the full Q&A embedded below: