Improving advertising with crowdsourcing: Crowdopolis

From microtasking to open innovation to crowdsourced design, crowdsourcing is becoming a word on the lips of some of the largest managers in America. Crowdsourcing is the process of getting labor or funding from a crowd of people (usually online), and Crowdopolis will be your chance to come and learn how large enterprises are leveraging this innovative practice for higher quality at competitive costs.
The crowdsourcing conference will be taking place on July 19, 2012, in Los Angeles. The keynote speaker, Stephen Shapiro, the author of Best Practices Are Stupid, is a leading advisor on innovation and teaches his clients that innovation isn’t just about generating occasional new ideas; it’s about staying consistently one step ahead of the competition.
Following the keynote will be a day packed with sessions featuring speakers in leading roles at some of the biggest companies in the U.S., including Sharon Chiarella, VP, Amazon; Lisa Kennedy, Director of Strategic Marketing, GE; and Stephen Paljieg, Senior Director, Kimberly Clark. Their high-level lectures will be focused on educating Fortune 100 managers about the impact crowdsourcing will have on the advertising, tech and content marketing fields in the next three years.
Additional breakout sessions will include:

  • Turn your content team into an army with microlabor
  • Importance of curation
  • You don’t have to beta test anymore
  • Injecting crowdsourcing into your R&D
  • Listening to the wisdom of the crowd

Learn more on our website and register today. Save $50 with the code “gigaom.”