This time last year, the speculation was who would buy Hulu — and how much would they pay. Instead the four-year-old streaming video joint venture remains firmly in the control of Disney (s DIS), News Corp. (s NWS) and silent partner NBCUniversal (s cmcsk) after buying out investor Providence Equity Partners. One reason why? The broadcasters need it, Jon Miller, News Corp.’s top digital exec, insists:
“You have unbelievably scaled b2c platforms like Facebook, Google etc. And unless you want them to tell you exactly what your business is worth, you have to have your own direct connection with consumers.”
Miller talked about Hulu, the company’s digital tabloid The Daily, News Corp. in China and more during a Q&A with paidContent Editor Staci D. Kramer at our recent paidContent 2012 conference.
Miller, former CEO of AOL(s AOL), also had some thoughts about the future of his friend and former business partner Ross Levinsohn as interim CEO of Yahoo (s Yahoo) — and what it will take for the companies to survive. Full video