E-book Bestsellers: A “new adult” romance for the college set

This weekly feature tells the backstory of how one e-book became a bestseller, and highlights bestselling titles that are selling more copies in digital than in print.
This week’s featured title: “Easy” by Tammara Webber. Webber self-published the book on May 24. It hits the New York Times e-book fiction list this week at #21.
What it’s about: “Easy” is the story of two college students whose lives intersect during a traumatic event, bringing the possibility of love and healing to them both. Webber categorizes “Easy” as a “mature young adult/new adult” title. “That’s a category many authors believe should exist,” she says. “The stories generally feature college-aged characters and are written for readers 17 and up, in line with R-ratings for films and M-ratings for games.” She’s self-published three other books in the category — “Between the Lines,” “Where You Are,” and “Good for You.”
Webber graduated from the University of Texas at Arlington in 2005, and worked there as an academic advisor after graduation. Five months ago, she decided to quit her job to focus on writing full time. “I spent the majority of my life on a college campus in one capacity or another, and I’m very comfortable writing within that age group,” she says. She’s written three other books
How it became a bestseller: “Honestly, I have no idea,” Webber says. “I’ve never paid for advertising for any of my books.” She posted the cover and description on Goodreads in advance of the book’s publication, and about 2,500 users saved it to their shelves before it was released. The book gets a B+ romance review site on Dear Author, where Jane Litte writes, “More like this please.”
“Easy” is $3.99 on … Amazon Kindle (s AMZN) | Barnes & Noble Nook (s BKS) | Apple (s AAPL) iBookstore

New York Times bestseller list, week of 6/24/12

Here are the titles in the top-35 that appear on the e-book bestseller list, but not on the print bestseller list (click the link to expand the chart).
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USA Today bestseller list, week of 6/14/12

USA Today includes all formats and genres in one list and notes which format of a book sold best. Here are the titles in the top-35 where e-books outsold print (click the link to expand the chart).
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