Today in Connected Consumer

I’ll be traveling Wednesday, so link posting will be light. On Tuesday, Zynga held its Unleashed event in San Francisco where it unveiled a new cross-platform platform┬ácalled Zynga With Friends┬áthat will allow players to meet and play games across all social networks, Zynga’s first major foray beyond the Facebook platform. It also announced a new API for third-party developers to let them create games that can link into Zynga With Friends, along with a lineup of new and updated Villes of its own. Wall Street wasn’t impressed however. Zynga’s already-beleaguered shares dropped 5 percent after the announcement.