paidContent 50: The world’s most successful digital media companies

38. Gannett

News publishing, United States (Public)

Last year’s rank: #12

Digital Content Revenue

$1,100,000,000 (20% of total)

Digital Snapshot

More than half of Gannett’s digital revenues come from non-news products like career and shopping sites. It is betting big, however, on a digital strategy for its large newspaper fleet and could be a bellwether for other traditional newspaper companies.

Key Move

Gannett used 2011 to prime a larger paywall strategy that it is unleashing in full in 2012. This is the most sophisticated paywall approach to date in the industry, as a large pool of data will allow it to calibrate pricing and metering techniques in response to local markets.

Our Methodology

The company disclosed its digital segment – which includes CareerBuilder, PointRoll, ShopLocal, and Planet Discover – made $686,471,000.
Source: 2011 Annual Report

— Jeff Roberts