Mitsui backs smart grid company Viridity Energy

Smart grid software startup Viridity Energy has raised $15 million from Japanese giant Mitsui, the companies announced on Tuesday. Viridity uses energy data, from energy pricing to info about energy demand and supply, to create a new type of demand response service, or the process when utilities connect with building owners to turn down a building’s energy consumption. Viridity sells the software to building owners.

Mitsui has invested in a whole variety of smart grid and smart lighting startups including Redwood Systems, and Tres Amigas.
Viridity has also raised money from Intel Capital and Braemar Energy.

Here’s a video with Viridity Energy SVP Western Regional Division Laura Manz: