Live blog: Amazon unveils 4 new Kindles, Kindle Serials

At 10:30 a.m. PT on Thursday, Amazon(s AMZN) is holding a press conference in Los Angeles. The company is widely expected to announce a new Kindle Fire and e-reader. We’re here in Santa Monica, Calif. and will keep you up to date.

Here’s the news so far:

  • Amazon announces a new Kindle e-reader, the Kindle Paperwhite, that sports a high-definition, front-lit display and has much longer battery life. It’s available starting Oct. 1 for $119.
  • The 3G version of the Paperwhite will be $179.
  • The original ad-supported Kindle is getting a small revamp and a price drop to $69.
  • Kindle Serials: readers buy once, receive author updated episodes automatically.
  • A new Kindle Fire with a lower price of $159.
  • Kindle Fire HD, which will come in two models, 7-inch and 10-inch 8.9-inch.
  • The 7-inch 16GB Kindle Fire HD will cost $199, the 8.9-inch version $299, shipping Nov. 20.
  • Yet another Kindle Fire HD: this time with 4G LTE wireless connectivity. At 8.9 inches and 32 GB, it’ll cost the same as the entry-level iPad, $499.
  • The LTE version’s baseline data plan starts at $50 per year, comes with 250MB of data per month and 20GB cloud storage.