Kobo partners with Livraria Cultura to sell e-readers in Brazil

As announced earlier this year, Kobo is entering the Brazilian ebook market this fall. The company is partnering with Brazilian bookstore chain Livraria Cultura to sell e-readers and ebooks. The Digital Reader first reported on the news and Kobo confirmed it on Friday.

Brazilian newspaper O Estado de S. Paulo reports that Livraria Cultura will sell the e-readers for lower prices than imported Kindles. Amazon (s AMZN) has not officially launched in Brazil but is expected to do so by the end of this year.

Livraria Cultura, which has 14 stores in Brazil, already sells 330,000 ebooks through its website; following the partnership with Kobo, it will sell 3 million. Only 15,000 of the ebooks are in Portuguese.

Ebook sales makes up less than 1 percent of overall book sales in Brazil, but the country is believed to have huge potential for digital reading. Bowker recently found that 18 million Brazilian adults with Internet access have read an ebook.

Photo courtesy of Flickr / gaby bra