The weekend review: the iPhone 5 and LTE, collaborative consumption, and social media ads

With Apple’s big iPhone 5 event still fresh on everyone’s minds (and let’s not forget our upcoming Mobilize conference), it’s no surprise that GigaOM Pro readers have been focused on our mobile channel. Pieces about the continual rise of collaborative consumption and the social media advertising space were also among the most read this week.

First, in “Why Apple should walk away from its patent fight with HTC,” Colin Gibbs takes a look at the hype surrounding the iPhone 5 announcement. The new device could trigger a new legal battle for Apple, and while the company is certainly no stranger to patent wars, this time it’s Apple that is being accused of patent infringement. HTC, the Taiwanese handset manufacturer, is accusing Cupertino of infringing on two patents regarding the transmission of data via LTE. As we have seen from the Samsung case, Apple certainly doesn’t lack the resources needed to fight this accusation, and Gibbs outlines the case for resolving the infringement battle.

Next, in “Opportunities and risks in the share economy,” Adam Lesser analyzes the collaborative-consumption market, an increasingly popular way to share ownership of everything from cars to office space. The car-sharing market is one of the most mature, but the economy also includes opportunities for vacation rentals, pet sitting, and even a shared global Wi-Fi network. Lesser provides an overview of current market opportunities and presents a set of recommendations and risk factors for those looking to enter the collaborative-consumption space.

Last, David Card takes a look at the state of the social media ad landscape in “Small steps forward for social media advertising.” While “the industry hasn’t really figured out how to harness social media for brand advertising,” some of the biggest platforms are finally making some progress toward using algorithms and other semisecret formulas to more effectively targets ads and measure the success of various ad campaigns. The social media ad space still has a long way to go, but it’s still a space that shows promise.

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