Today in Connected Consumer

How big a misstep was Apple’s botched mapping software in iOS 6? The blowback has been loud enough to prompt a rare “we’re working on it,” statement out of an Apple spokesperson. But I wonder if it doesn’t hint at a deeper problem at Apple. The decision to drop Google Maps from iOS and replace it with Apple’s own map application was part of Apple’s jihad to rid its devices of Google and all of its works. But in this case, Apple’s anything-you-can-do-we-can-do-better attitude has not served its users well. Google Maps is a very good product. And Apple has a very long way to go yet before it can deliver a comparable product of better quality. There’s sometimes a very fine line between scrappy competitiveness and mere truculence.