ReadWriteWeb rebrands, hires Dan Lyons as EIC

Technology blog ReadWriteWeb, which was acquired by Say Media last December for a reported $5 million, is getting a rebrand and a new editor-in-chief. The site has hired Dan Lyons — best known as the author of the “Fake Steve Jobs” blog, and a former tech journalist at Forbes and Newsweek — as EIC, and it will now be known as ReadWrite.

Along with the name change, ReadWrite is getting a new HTML5 “tablet-first” design that’s heavy on the graphics and seems modeled on The Verge‘s design.

Lyons replaces Richard MacManus, the founder of the site and its former EIC, who recently left the company to work on a book. Dan Frommer, who writes the tech blog SplatF, was hired as editor-at-large when Say Media acquired the company.

Lyons has recently been a lightning rod for criticism from the Apple community over what it considers to be troll posts, but in his new role at ReadWrite it seems that he will be encouraged to write and publish opinionated pieces. In a blog post announcing the changes, Lyons writes, “We want to turn our writers loose and let them write from the heart, in ways that are more personal, passionate, provocative and fun than ever before.”