Sascha Segan over at PCMag.com asks whether pundits will kill Windows Phone 8, claiming the platform “is
only doomed if we say it is.” Noting the chicken-and-egg problem of a lack of apps resulting in a lack of users, Segan claims media types and analysts have an unusual amount of influence regarding the prospects of Windows Phone 8 because they (we) can help shape perception: Developers will build for an operating system that’s seen as a contender, and consumers will follow as the number of quality apps for that platform increases.
Segan is one of my favorite writers in the tech press, but I don’t share his views here. Developers don’t need pundits to tell them how an operating system if faring; there is an endless barrage of informative market research when it comes to mobile platforms. And consumers don’t really care about how many apps a specific platform has, they really just care that it runs their favorite apps.
Microsoft has created a solid mobile OS and has built an impressive alliance backing its platform. If Microsoft and its partners market Windows Phone 8 effectively, it will emerge as a threat to iOS and Android. If they don’t, it will never be anything more than an also-ran.