Watch out HP, IBM, Teradata, Oracle: Amazon Redshift is here

Amazon announced plans for Redshift, its answer to pricier data warehouses from IBM(s ibm), HP(s hpq), Oracle(s orcl), Teradata(s tdc) last November and, as promised, it’s broadly available in the first quarter of 2013.

Redshift, based on technology from ParAccel, claims to offer big-time data warehouse capability for a tenth of the price of legacy suppliers and, as of today, customers can start finding out for themselves if it lives up to the hype. If it does, it will uphold Amazon’s(s amzn) reputation for disrupting tech giants. Redshift availability was announced on the AWS blog.

One of the service’s key attractions, according to several attendees at last November’s AWS: Reinvent show where it was announced, was that Redshift will let customers keep on using their analytics tool of choice, be it MicroStrategy(s mstr), Jaspersoft or Cognos.  Since training up people on new analytics is a big expense and time suck, that is important.

According to the blog:

“You can use the High Storage Extra Large (15 GiB of RAM, 4.4 ECU, and 2 TB of local attached    compressed user data) for $0.85 per hour or the High Storage Eight Extra Large (120 GiB of RAM, 35 ECU, and 16 TB of local attached user data) for $6.80 per hour. With either instance type, you pay an effective price of $3,723 per terabyte per year for storage and processing. One Year and Three Year Reserved Instances are also available, pushing the annual cost per terabyte down to $2,190 and $999, respectively.”

It’s clear that Amazon’s Redshift will compete not only with things like EMC Greenplum, IBM Netezza and HP Vertica, but also with BitYota and Treasure Data which also run on AWS infrastructure. And it will also spar with Paraccel’s own data warehouse. But Paraccel CEO Chuck Berger told InformationWeek that he expects Amazon’s version will whet the appetite of customers for Paraccel’s own on-premises implementation.

For more on Redshift check out AWS’ introductory video here: