Businesses and bloggers posting photos to Pinterest will now have a better way to monitor whether people are actually clicking on those images.
The popular online pinboard launched a web analytics service Tuesday morning. Pinterest wrote in a blog post that accounts will now be able to monitor clicks and pins around photos:
“If you have a verified website, you’ll get information about how many people have pinned from your site, how many people have seen these pins, and how many people visited your site from Pinterest. We’ll also show you a selection of your most repinned, most clicked, and most recent pins so you have a better idea of what’s popular. For example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more.”
Pinterest recently raised a massive $200 million funding round led by Valiant Capital Management that put the company’s valuation at $2.5 billion. It had previously raised $100 million in May 2012. Pinterest began rolling out options for businesses in November 2012, so adding an analytics platform for users to measure who’s clicking on photos and engaging with accounts is a logical next step.