Mention is a promising team media listening app

I was reading someone describe how an “@mention” works on Twitter, and I wondered who had that Twitter account. Turns out to be the Twitter for a really well-thought-out social media listening tool for teams, called Mention.
Mention is based on the idea of defined alerts, which can be any sort of search query applied to a wide variety of sources. Here’s a search I set up for “Stowe Boyd”with relatively simple search logic.
mention search
In the left-hand column you see the various settings and views available, like sources:
mention sources
Here I have selected web and Twitter to search against, getting the results shown in the center column.
The items in the search result can be selected individually, and then team members can be tasked with taking actions based on the item. Imagine that a company might create alerts for people who mention its products or those of a competitor, and then it might assign some actions to the company’s customer care staff and others to marketing, for example. Here’s the drop-down menu of options of actions to take on a tweet. I selected “assign task.” Other actions include various Twitter client actions, like replying or retweeting.
mention assign taskThat action leads to various kinds of tasks to be assigned:
mention create task
Here I assigned the task to myself and stipulated that it should be commented (not shown). I also replied, and Paul Higgins responded:
mention commented replied
 
I didn’t do enough to make the analytics — graphs of various flavors — very interesting, but Mention has them and they look informative.
The bottom line
Mention looks like a great¬†example¬†of small and simple: very focused on being an alert-driven media monitoring tool with an intuitive but rich search model and a basic but workable team-sharing model. My only nitpick would be to support a richer spectrum of sharing than just tasks: for example, being able to post a tweet with comments to all members of the work group. I’d also quibble that the task comment field should be replaced with a threaded discussion. I could easily envision this tool being productively used by any small or medium-size business or soloists. I’m unsure how well it would scale in a larger company, since the team model is fairly minimal: just one team. But it’s nice on the eyes and I figured out how to use it — without looking at the documentation! — in less than 10 minutes.