J. K. Rowling’s Pottermore to launch on PlayStation Home

J. K. Rowling’s virtual Harry Potter community Pottermore is launching on Sony’s PlayStation Home, the company’s free social gaming platform. Users of Pottermore’s website will be able to link their Pottermore.com accounts to their PlayStation Network IDs.
Pottermore at Playstation Home will be available in April. According to an announcement on Pottermore’s blog, “you’ll be able to actually step inside Diagon Alley™ and board the Hogwarts™ Express as an Avatar, and once inside these 3D environments, experience the mayhem of book herding, test your knowledge with a Pottermore quiz, share and collect Trading Cards, and take part in an illicit Wizard’s Duel.”
“Pottermore reaches across multiple digital platforms, and our ongoing partnership with Sony has allowed us to forge this exciting connection with Playstation Home,” Pottermore CEO Charlie Redmayne said in a statement, “creating the most immersive experience possible within that space and giving users wonderful new ways to explore locations from the Harry Potter stories.”
Sony is a Pottermore partner, and last November the companies launched a Harry Potter-themed PS3 game, “Wonderbook: Book of Spells.”
Pottermore launched as a digital bookstore in March 2012 and opened up its interactive features the following month. The most recent available user stats are from October 12, when Redmayne said at the Publishers Launch Conference in Frankfurt that the site had 36 million unique users.