Hulu Plus rolls out new UI on Apple TV

Hulu rolled out a new UI for its Hulu Plus app on Apple TV devices Tuesday, highlighting new content categories and continuing the relaunch of the service on a variety of CE devices. The new app was announced by Hulu’s senior product manager for living room devices Dave Herman, who wrote on Hulu’s blog that the company “redesigned the Hulu Plus experience from the ground up.” He went on to say:

“Right away, you’ll notice we’ve added content categories across the top navigation bar to make it easy to for you to jump to your chosen section – whether it is TV, Kids, Latino, Search, or something else. Inside each category, you’ll discover what’s new in our content library so it’s easy to discover new shows and keep up with the shows you already love.”

Hulu rolled out a revamped website last summer, and relaunched its PS3 app soon after. Hulu’s UI for consumer electronics devices has been in need for a refresh for some time, as it is essentially unchanged since its launch in 2010.
A spokesperson told us Tuesday that the company doesn’t have anything to announce at this point, but it’s likely that other devices will get a UI revamp soon as well.