Google launches Google Keep, an app to help you remember things

Google (s GOOG) on Wednesday launched Google Keep, an app for Android and the web designed to help users remember things and jot down ideas.
Keep appears to be Google’s answer to Apple’s (s aapl) Notes feature, which rolled out a web version last year. It could also serve as a basic, mobile to-do-list service for people who generally make notes on more complex services like Evernote and Workflowy.
According to a post on the Google blog:

With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you. Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand.

Users can also record voice memos. Those who don’t have Android phones can “access, edit and create new notes on the web at and in the coming weeks you’ll be able to do the same directly from Google Drive.”