Children’s ebook iPad app Bookboard adds publishers, subscription model

Bookboard, the iPad (s AAPL) app from former Adobe (s ADBE) executives that offers streaming access to a library of children’s ebooks, announced Thursday that it’s added new publishers to its lineup. The service, which has been free in public beta until now, also rolled out new pricing plans.
Bookboard announced new publishing partnerships with Peachtree Press and Open Road — which means that titles like the Berenstain Bears and the Boxcar Children are now available. Bookboard was already working with¬†Charlesbridge, Orca, Twin Sisters, Illumination Arts and Bubblegum Books.
The company also announced pricing. A six-month subscription is $29.94, which works out to $4.99 per month, and includes access to all Bookboard’s content for up to four readers per iPad. A month-by-month subscription is also available for $8.99 per month.
As I wrote in January, publishers receive royalties based on number of pages read and on how well their content does within the platform. Some publishers are also receiving advances, and the licensing agreements appear to vary by publisher.
Bookboard competes with other paid children’s ebook apps like Ruckus Reader, Scholastic’s Storia¬†and Amazon’s Kindle (s AMZN) FreeTime Unlimited.