Podcast: Why the digital age needs an effective content licensing strategy

Historically publishers have lacked focus on licensing and syndicating digital content. The latest GigaOM Research podcast features Connected Consumer curator Paul Sweeting, who discusses how social media could play a role in improving digital content licensing, key tools in this space, and the impact on publishers and journalists.
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Stitcher Radio
Host: Adam Lesser
Speaker: Paul Sweeting

  • Why content licensing hasn’t historically played a bigger role
  • Could social media nurture a business model around licensing
  • Key tools/startups in the licensing/syndication space
  • The legal context
  • What needs to happen going forward to create a syndication business
  • Impact on publishers and journalists

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