Why BlackBerry is wise to avoid a “burning platforms” scenario

BlackBerry will maintain its aging mobile operating system even as it builds out its portfolio of BlackBerry 10 gadgets, CEO Thorsten Heins told the Canadian Press in an interview published over the weekend. The company plans to produce lower-priced handsets running the new OS, Heins said, but will also release at least one more BlackBerry 7 smartphone in some markets where the older system still has a foothold.
That’s a wise move because while BlackBerry’s market share in Western Europe and North America has all but dried up, it continues to own a respectable share of some emerging markets. Those regions have become something of a battleground for phone manufacturers, and older platforms like BlackBerry OS can still compete in those markets alongside Android, Samsung’s Bada and some other operating systems. And we’ll continue to see tremendous growth in markets like China and India as users move from feature phones to smartphones. By maintaining its older operating system, BlackBerry should be able to avoid the “burning platforms” scenario that was so costly for Nokia after it abandoned Symbian in favor of Windows Phone.