Networking startup NoviFlow announces fast OpenFlow switch

Networking startup NoviFlow is trying to get ahead in the OpenFlow networking race by bringing out a switch capable of running on the OpenFlow 1.3 protocol at up to 200 Gbps.

More and more IT people are coming to understand and express interest in implementing OpenFlow, which separates the control plane from the data plane and lets servers take charge of telling switches what to do with packets. As the trend takes hold, NoviFlow will surely have to put up with fierce competition, as more vendors move to make their switches OpenFlow-compatible and as OpenFlow-friendly code from the OpenDaylight Project hits the market.

The news comes a year after NoviFlow was founded and just a few months after NoviFlow promised switches that could deliver 100 Gbps. Clearly NoviFlow is serious about capturing marketshare as enterprises consider OpenFlow options and at least think about moving away from legacy vendors such as Cisco. (s csco)

Cisco, of course, downplays the threat to its bread-and-butter business and is taking steps to protect its market-leading position in switches and routers and enviable profit margins.

“I don’t see this (software-defined networking and network-function virtualization) as a commoditization threat whatsoever to Cisco,” said David Ward, Cisco’s chief technology officer for engineering and chief architect, during a call with investors on Thursday. Startups like NoviFlow are hoping to prove Ward wrong.

This story was updated at 9:03 a.m. PT to clarify the potential speed of NoviFlow switches.