John Maeda on how better design can lead to better health

Rhode Island School of Design President (RISD) John Maeda, a well known author of popular and influential books such as Redesigning Leadership (Simplicity: Design, Technology, Business, Life) and The Laws of Simplicity, believes that health and medicine are going to change for the better because of design-oriented thinking.

In a presentation at the TEDMED 2013 conference last month, he talked about how design principles lead to more discovery and better treatment. Maeda (a speaker at our RoadMap 2012 conference) is persuasive, to say the least. Enjoy the video, and make sure to check out our RoadMap 2013 conference in November in San Francisco, as Maeda is working with us on the event (tickets will go on sale in the summer).