MadeiraCloud nets $1.5M to paint a pretty picture of your Amazon cloud

MadeiraCloud, a startup in the crowded field of Amazon(s amzn) Web Services monitoring and management services, snagged $1.5 million in Series A funding from Sequoia Capital.

The company provides a graphical visualization of the architecture and¬†resources used by a given application, not just a spreadsheet-like list of all the AWS instances on one page and all the databases on another, said CEO Daniel O’Prey via email. MadeiraCloud got its start in Beijing and now has an office in San Francisco.

That funding comes atop about $160,000 in seed funding, and will be used to beef up the development team and to market the product. The 11-person shop has done no marketing to date.

There are a raft of companies that provide AWS monitoring and management capabilities, but O’Prey said Madeira’s simple, self-service interface probably competes most directly with the AWS Console itself. Longer term, he sees MadeiraCloud taking on companies like RightScale and Enstratrius, just acquired by Dell (s dell).

Those are some pretty big rivals to contend with but the company most of these contenders have to watch is Amazon itself, which is rolling out more and more of its own management and monitoring tools, including OpsWorks.