The weekend review: data warehousing and social culture in the workplace

This week on GigaOM Pro, our analysts took a close look at the cloud and at data – two topics that will take center stage at our Structure conference in San Francisco next month. Remember, GigaOM Pro subscribers receive preferred pricing on conference tickets, so be sure to register here in order to take advantage of this discount.

Stowe Boyd takes a theory-based approach in his latest report, ” Social networks will displace business processes, not socialize them,” arguing that simply adding a social layer to existing business tools is ineffective and unlikely to work in the long term. Instead, Boyd presents the 3C model, an approach to categorizing business cultures and applying a “psychodynamic cultural model” to each type of business environment. Rather than analyzing a specific set of vendors or tools, Boyd provides a set of theoretical scenarios, a study of social network adoption in the workplace, and the arc of business culture, with specific applications to the software industry.

Next, while big data continues to garner the limelight, Neil Raden and Frank Ohlhorst address data warehousing, an equally important aspect that the enterprise must embrace in order to “derive the greatest possible value out of data.” In “The new economics of enterprise data warehousing,” Raden and Ohlhorst review the history of data warehousing, and identify the market forces, such as the advance of technology, that are now impacting the economics of data warehousing. As next-generation data warehouses, BI, and big data converge, Raden and Ohlhorst outline how enterprises can embrace the new realities of data warehousing, addressing staffing, operations, and strategy, and forecasting what the next five years will hold for this technology market.

Last, in “Steps for finding the best route to the cloud,” David Linthicum provides a user’s guide for enterprise users making a transition to the cloud, emphasizing the need to create a “holistic plan and architecture” to avoid the chaos of an ad hoc system and the pitfalls of a failed cloud implementation. While there’s no single path to the cloud that will work for all companies, Linthicum analyzes responses from a series of end-user interviews about understanding a company’s requirements, identifying the tradeoffs of different types of cloud implementations (and major vendors in each category), and considering the economic benefits of switching to a cloud implementation.

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