From tweet to purchase: Chirpify ditches PayPal and adds its own payment processing

There’s no question that Facebook and Twitter are great places to market or advertise your product. But great places for buying and selling? Chirpify, the company doing in-stream social payments, would like you to think so. The company is announcing Tuesday that it will no longer be going through PayPal to process payments in favor of its own system, which will reduce fees passed along to sellers on the service.

The switch comes as the company is looking expand, both in terms of the social media platforms it supports and brands it works with. Starting Tuesday, customers will be able to accept credit and debit cards from both domestic and international customers, as well as send and accept automated clearing house (ACH) payments through Chirpify’s system. Previously, these transactions were processed through PayPal, and sellers would pay both a PayPal and Chirpify fee, which will now be reduced to just the Chirpify fee.

Several companies have tried to figure out the problem of social purchasing, but not everyone has suceeded. Chirpify is probably the best-known company that allows you to buy something by sending a single tweet or posting a Facebook comment: Talk about an impulse purchase. Big brands using Chirpify to sell directly to consumers via social media include Adidas, the Portland Trailblazers, Green Day, and Snoop Dogg (who is apparently a huge draw).

Once consumers create a Chirpify account with all of their payment information (including credit cards or PayPal accounts), they can make purchases on social media by posting a Facebook comment or sending a tweet:

Instagram Chirpify payments in-stream PayPal

There’s a major revolution going on in mobile and social payments right now, from Stripe optimizing payments for paying people through services like Airbnb or Lyft, to Square re-imagining the cash register for small businesses. At the moment, it looks like Chirpify is making strides when it comes to payments through social.

This post was updated to note that consumers can still connect their PayPal accounts to their Chirpify accounts to make payments.