Harry Potter site Pottermore launches platform to work with other brands

J.K. Rowling’s interactive Harry Potter website Pottermore.com has launched a separate business to work with other brands, The Bookseller reported Friday. The offshoot, called CreateMore, “has been working with established brands such as the Beano [a British children’s comic] and Guinness World Records over their digital strategies.”

The Bookseller also reported on a few other Pottermore initiatives and updates:

  • The site, which has attracted 45 million unique visitors since launching in April 2012, is launching apps later this year and will also release another PlayStation game. The previous Harry Potter PlayStation game, “The Book of Spells,” sold over a million copies last holiday season.
  • The interactive Harry Potter experience on Pottermore.com is getting a redesign. CEO Charlie Redmayne said, “As it stands, if you don’t know the books you won’t get much out of it. What we want to do is open it out for those people who haven’t read the books, or who haven’t seen the films, but perhaps come to it via the Lego, or the Harry Potter computer games.”
  • Redmayne didn’t break out Harry Potter ebook sales (the only figure the company has released is that it sold nearly $5 million worth in its first month) but said sales are “still a very significant figure each month.”