The weekend review: the future of the Xbox One, mobile content management, and the new inbox

This week big changes were announced over at Microsoft, as the details of a major corporate restructuring were made public. While it’s yet to be seen if the new organizational structure and reshuffled leadership roles will alleviate Microsoft’s storied infighting, our analysts are already looking at how the company’s latest consumer device, the Xbox One, will fare in the coming years. The week’s popular research content also includes a guide to implementing smart mobile content strategies and a look at why the death of Google Reader wasn’t such a bad thing.
First, in “The Xbox One’s role in the TV ecosystem,” Paul Sweeting examines the Xbox One, the highly anticipated console that Microsoft released in May. While the device met with mixed reviews, Sweeting argues that the Xbox One represents a greater strategy for Microsoft: Rather than releasing just another console, the Xbox One is poised to capitalize on an “inflection point” in the video game industry, which has seen the rise of mobile and cloud-based gaming markets. The Xbox One is also designed “to extend the Xbox franchise beyond gaming to encompass virtually every other type of entertainment content and service in the living room.” Sweeting contends that Microsoft hopes to dominate the living room by providing a multipurpose entertainment device that serves up a range of non-gaming content, such as TV and video content and other media. Using data from our recent flash analysis of the Xbox One, Sweeting compares Microsoft’s intended market goals with initial consumer responses to the device, and he goes on to analyze Microsoft’s longer-term partnerships with Hollywood and strategies for the Xbox One.
Next, Larry Hawes provides a user’s guide to implementing a smarter mobile strategy in “Mobile content management in the enterprise.” As an increasing number of enterprise employees want or expect to access, view, edit, and share enterprise content from mobile devices (according to a recent study, 45 percent of respondents regard this as “vital” or “very important”), enterprises must devise a smart and strategic method for managing this mobile content. Hawes defines mobile content management (MCM) and goes on to highlight both government and corporate use cases. He then outlines key best practices in the MCM sphere as well as the benefits and challenges that MCM faces in the near-term future. Finally, Hawes closes with key takeaways that any enterprise must consider as it plans and implements a smart mobile content management initiative.
Finally, in “The Google Reader shutdown and the twilight of inboxes,” Stowe Boyd provides his own take on Google Reader, which shut down (as planned) on July 1. While news aficionados around across the internet loudly bemoaned the death of Reader, Boyd takes a contrarian view, explaining his distaste for email and RSS client inboxes. Instead, he views the deadpooling of Google Reader as a good thing and in fact as a harbinger of change — a movement away from organizing based on an inbox metaphor. Boyd instead provides a few examples of how he prefers to sort and view content, and he hypothesizes about how we could approach these tasks in the future.
Also popular this week:
Retail’s reinvention: technology’s impact on today’s supply chain
Survey: how apps can solve photo management
Delivering positive ROI from mobile-enabled projects