CloudVelocity raises $13M to move enterprise apps to (where else?) the cloud

CloudVelocity the start-up that swears it has the right stuff to move your bread-and-butter business applications to the public cloud now has $13 million in fresh Series B cash to accelerate that process.  The round was led by Third Point Ventures with additional funds from Pelion Venture Partners and  Mayfield Fund, which participated in the $5 million Series A round last December.

Rajeev Chawla, CEO of CloudVelocity

The Santa Clara, Calif.-based company makes some bold claims: that it can move existing enterprise applications — without modification — into a public cloud and run them there securely and without performance degradation. That security aspect is key given the reluctance of compliance-constrained companies in financial services and other businesses to put mission-critical work in Amazon Web Services or other shared public cloud infrastructure.
The company says it has automated the painful manual processes that companies must use now if they want to put existing applications into the cloud. It crawls their existing setup, discovers their application hosts, makes a blueprint of  the relevant system components and configurations, provisions the requisite cloud resources, and continuously replicates and synchs the entire application stack — including operating system (provided its Linux or Windows), kernel, apps and app data — to Amazon Web Services, the preeminent public cloud.
Support for Windows Azure and HP and Rackspace OpenStack-based will follow, CloudVelocity CEO Rajeev Chawla told me in a short interview.
The company put the AWS capability to beta late last year and is announcing general availability now.  There is a one-time migration fee of $15,000 to move “about 50 servers” to the cloud (the number depends on server complexity.) And then there can be additional per-server charges around test and development and disaster recovery use cases.
CloudVelocity’s work feeds into a raging debate around the best use of public cloud infrastructure. AWS has been  ground zero for startups that are building new apps from the ground up. Some traditionalists say it’s best to maintain existing client-server applications — the email, databases and ERP that run most businesses — right where they are — on internal servers or at least on dedicated servers run for that company.  CloudVelocity is betting that companies will want to use those existing apps while also taking  advantage of public cloud infrastructure.
Numecent is taking a slightly different cut at divvying up old-school client-server apps between AWS  and the user’s device using its cloudpaging technology as GigaOM’s Jordan Novet reported Monday.