Ovo wants to take the pain out of beaming videos to your TV

Beaming videos from your mobile phone or your laptop to your TV is still a bit of a hassle, especially if you’re looking for an alternative to Apple’s (s AAPL) AirPlay. Taiwanese hardware startup Ovomedia now wants to make that process a bit easier, and it is turning to Indiegogo to launch the production of its new Ovo device.
Ovo is an egg-shaped companion device that connects to your TV via HDMI. The device is DLNA- and Miracast-capable, meaning that you’ll be able to mirror your mobile or PC screen and launch videos with a variety of DLNA-capable apps.
But really unique about Ovo is its queue functionality that allows you to collect videos you mean to watch on your TV throughout the day — and then simply use the device as a giant button to start playback when you’re ready to settle down on your couch at night. Take a look at the feature in this Indiegogo video:
Ovo isn’t the only one looking to make beaming media to your TV easier. Plair tried something similar with an HDMI stick, YouTube(s GOOG) has been adding beaming functionality to its app on a number of platforms, and companion boxes like Roku are increasingly adding media beaming as well.
We will have to wait and see how Ovo is going to stack up against these products, but if executed well, the company may actually have a shot. First of all, the device is reasonably inexpensive. Ovomedia says that it is going to sell for $65, but the Indiegogo campaign actually makes some available for as little as $39. This could make the Ovo a good addition to your setup if your smart TV already has Netflix, (s NFLX) but lacks the ability to interact with your mobile devices.
Ovo’s second strength may be a bit less obvious, but just as powerful: Being based in Taiwan, the company is looking to put a big emphasis on making it work with Chinese video services like PPTV. These services are not only big with millions of consumers in China, but also with expats in the U.S. and elsewhere. However, they aren’t available on Apple TV, Roku or any of the other major companion devices. A cheap, easy-to-use device that makes that content available on the TV screen may end up selling really well.