How legacy players can win the European market

Dell goes private, adopts divergent cloud strategy

Dell’s shareholders are holding off on taking the company off the public market. As a cloud provider, Dell has adopted first OpenStack for its private cloud offering and then a cloud brokerage tactic by packaging offerings from Joyent, ScaleMatrix and ZeroLag. Nnamdi Orakwue, Dell’s VP of cloud, will discuss the reception of the two-pronged strategy and his experiences from the world of Dell in transition.

Will HP tackle the elephant in the room?

Amazon Web Services recently grew its server count by 33 percent from Sept. 2012 to May 2013 and rolled out a new federal cloud offering. (Let’s not forget that Dell has done the same.) However, the race for the cloud market will not go uncontested: Cloud evangelist and VP of product marketing at HP Margaret Dawson will discuss HP’s progress in customer acquisition during her first year at the upcoming Structure:Europe conference in London. Will HP’s clout with existing customers or enterprise credibility prove to be competitive advantages?

GigaOM senior writer Barb Darrow will take the stage with each of these tech giants in September. Be part of the conversation and set the pace for cloud growth in Europe. Register today and save.