Amazon launches interview series on Kindle Singles; first up: President of Israel

president shimon peres the kindle singles interviewAmazon (s AMZN) on Thursday launched “The Kindle Singles Interview,” a series of “major long-form interviews with iconic figures and world leaders.”
First up is an interview with Israeli president Shimon Peres by journalist David Samuels, a contributing editor at Harper’s Magazine. The interview, which retails for $0.99, was produced in association with Tablet Magazine, an online daily that focuses on Jewish news and culture. An interview with the president of Israel does not seem like a particularly splashy way to launch the series, but this program could be a way for Amazon to team up with various media outlets and get more content from them in the future.
Kindle Singles, which Amazon launched in 2011, focuses on “compelling ideas expressed at their natural length” and sells works that are generally longer than a magazine article but shorter than a book, most priced between $0.99 and $2.99. There are now 400 titles in the Kindle Singles store, some exclusive to Amazon and some published by traditional publishers or by outside organizations like Byliner and The Atavist. Some individual authors have seen a lot of success on the platform, which pays a 70 percent royalty. Overall, Amazon said in April that it’s sold nearly 5 million Kindle Singles and that the business is profitable.