Google nixes Netflix promotion for Chromecast, cites overwhelming demand

Google’s (s GOOG) new Chromecast streaming adapter seems to be more popular than the company imagined it would be: Not only is the device sold out and on backorder online, but Google also said that it will have to end its Netflix (s NFLX) promotion prematurely “due to overwhelming demand,” according to an LA Times report.
Google introduced the Chromecast streaming adapter Wednesday for $35, and promised at the time that both new and existing Netflix customers would get three free months of service from Netflix.
It looks like people who have received a promotion code after ordering will still be able to redeem the code. However, we don’t know how many orders Google and its resellers processed before the promotion was halted. A Netflix spokesperson declined to comment on the specifics of the promotion Thursday when contacted by GigaOM.
Updated at 3:37pm with additional details on the redemption of promotional codes.