UK’s Sky launches Roku-like box for just £9.99

U.K. residents who want to test out cord-cutting without shelling out much money have a new option: On Friday, BSkyB’s Sky TV launched the Now TV box, a Web TV box that costs just £9.99 (USD $15.38).

BSkyB is an investor in Roku, and the box is built on Roku’s technology. Roku is a lot more expensive than Now TV, though, with a box starting at £49.99 in the U.K.

The Now TV box’s content offerings are also more limited than Roku’s. To start, the box offers access to the BBC’s iPlayer, the BBC News app, Channel 5’s VOD service Demand 5, Sky News, Spotify, Facebook (s FB) and Flickr (s YHOO). Viewers can also buy a subscription to the streaming service Sky Movies (£8.99 a month for the first three months, then £15 a month) or a day pass to Sky Sports (£9.99 for 24 hours). Sky says it will add more offerings to Now TV over time.

BSkyB earnings: More households connecting their TVs to broadband

BSkyB also released its annual earnings report Friday. In the report, the company notes that “more than 2.7 million customers, one quarter of our TV base, have now connected their Sky+HD boxes to broadband, a rise of 170 percent on last year….meanwhile, our mobile video service Sky Go continues to perform well with quarterly users up 19% to 3.3 million, 166,000 of whom are now paying £5 a month for our new subscription service Sky Go Extra.” (Sky Go Extra lets users download movies for offline viewing on smartphones and laptops.)

Moving forward, the company said, “we will step up the roll-out of connected boxes across our base by offering a low-cost wireless connector to customers that have a Sky+HD box but haven’t yet connected it to broadband. We will also launch a new WiFi-enabled Sky+HD box as standard from September, rolling it out to targeted groups of customers who don’t yet have Sky+HD boxes.”