Last week on Research: what’s in a reputation, SDN, and more

It was an exciting week for cord cutters, as Google launched Chromecast, the company’s latest attempt at a viable living room product. Meanwhile, over on GigaOM Research, our analysts are looking at the near-term future of the consumer products, in our latest quarterly wrap-up. Also popular this week: a deep dive into the world of software-defined networking and the rise of reputation systems.
Note: GigaOM Research, previously known as GigaOM Pro, is a subscription-based research service offering in-depth, timely analysis of developing trends and technologies. Visit to learn more about it.
Cloud: Evolving SDN: Tackling challenges for web-scale deployments
Greg Ferro
Analyst Greg Ferro outlines the history of software-defined networking and presents a highly technical overview of where enterprises can look to next for continued network virtualization. Ultimately, Ferro recognizes that “the importance of SDN is less about technology than about extracting more business value from networking,” and presents a use case and an analysis of the speed of development versus the speed of change to wrap up his in-depth report.
Connected Consumer: Connected Consumer second-quarter 2013: analysis and outlook
Paul Sweeting
Analyst Paul Sweeting highlights some of the biggest movers, shakers, and disruptors in the consumer products sphere over the past three months. It was a busy quarter, led by Microsoft’s disappointing Xbox One release at E3, Apple’s various legal battles, and continued developments in the net neutrality and video streaming battles. Sweeting also presents near-term outlooks and a few predictions for what the rest of 2013 may hold – especially around the fate of Hulu and the future of cable consolidation.
Social: The rise of reputation systems: finding on-demand experts in today’s work world
Shaun Abrahamson
Analyst Shaun Abrahamson takes a close look at crowd sourced labor – a rising trend in the enterprise and among consumers. While an increased dependency on freelancers, contractors, and on-demand labor is, in many ways, simply following the shifting structure of labor in the U.S., Abrahamson notes that the demand for high-quality on-demand experts presents a unique challenge: the need for reputation systems.  While LinkedIn has made initial attempts at understanding skill and expertise, a comprehensive reputation system is “the heart of decreasing the cost of accessing on-demand expertise.” To better understand the dynamics of on-demand experts Abrahamson delineates expert marketplaces, expert crowds, expert communities, and expert scoring before delving into key takeaways and conclusions.