The weekend review: radical adjacency and continuous availability

This week was a big one for mobile and consumer products, as Google launched its much-anticpated Moto X handset. Over on GigaOM, our colleagues took a first look at this “Android for the masses” device, with new features and customizable details. Meanwhile on GigaOM Research, our analysts took a look at the root of industry disruption and the challenges of providing 24/7 IT, and they proposed some improvements for the cleantech and electric car industries.
First, in “Renewing tech-company growth via radical adjacency,” Haydn Shaughnessy analyzes the radical adjacency approach, defined as “the decision to move into wholly new markets or to go to market with an entirely new class of product and to redefine the organizational form to succeed.” It’s a method most notably exemplified by Apple’s approach to product development, though other major companies like Google and Amazon also employ radical adjacency. Shaughnessy dives into the four strategies that comprise radical adjacency and four key factors that lead to a successful implementation, citing examples from across the industry.
Next, in “The impact of the network on continuous availability in the data center,” Lee Doyle looks at the challenges that IT managers face in providing completely round-the-cloud IT services, often across multiple locations and through natural disasters and other unexpected challenges. As Doyle notes, “Continuous availability data center architecture relies on a high-performance, highly reliable wide area network (WAN).” He provides an in-depth overview of the technical requirements, industry trends, and performance metrics that support continuous availability across distributed data centers. He also includes a series of detailed use cases and examples to further illustrate his key takeaways.
Last, Adam Lesser demystifies the economics of electric cars, noting that there’s widespread consumer confusion around the actual benefits of switching from conventional fuel autos to EVs. In “Why we need a more consumer friendly rating for EV fuel savings,”  his latest weekly update, he notes that most consumers simply want to know how much they’ll save on gasoline expenses by making the switch over to electric. Lesser calls on the automotive and clean tech industry to establish a “simpler, straightforward metric” — even one above and beyond the MPGe (miles per gallon equivalent) introduced by the EPA in 2010.
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