Evernote inks deal with Telefónica for global Premium rollout

Evernote’s march across the globe continues: already boasting deals with the likes of Deutsche Telekom, Orange France and Taiwan Mobile, the company has now signed a strategic agreement with Madrid-based telecoms giant Telefónica(s tef).
These agreements essentially add a year’s worth of Evernote Premium as a free perk for the telcos’ subscribers – the premium version being the $45-per-year one that lets you use notebooks offline and securely, edit them collaboratively, upload more documents and search through them more effectively.
As per usual, the Telefónica deal will further entrench Evernote’s position as a go-to productivity app for mobile users. However, while previous deals have generally involved national carriers, Telefónica will offer this bonus to its 250 million customers around the world — or at least those signed up with “participating” Telefónica operators — starting with its Brazilian operator, Vivo.
According to a slightly odd statement by Evernote CEO Phil Libin, the company’s goal is to “make people smarter by creating a product that transcends local cultures and tastes while increasing productivity.” No extreme localization, then.