Twitter hires former Google exec to focus on TV and movie ad sales
Twitter has hired Jennifer Prince, who was head of media and entertainment ad sales at Google (s GOOG), as its new director of entertainment industry sales. She’ll expand the ways that TV and movie brands can work with Twitter. Variety notes that “Prince’s hiring marks the first time Twitter is targeting a vertical industry segment. Until now, company’s ad sales in the U.S. have been regionally focused.”