Twitter hires former Ticketmaster executive as its first head of commerce

As it tries to ramp up revenue in advance of a much-anticipated public offering, Twitter is looking to expand its e-commerce options, and in order to do so it has hired former Ticketmaster president Nathan Hubbard as its first head of commerce. “We’re going to go to people who have stuff to sell and help them use Twitter to sell it more effectively,” Hubbard told Bloomberg.