Give me a break: Google announces Android 4.4 KitKat tie-in

Google(s goog) is making a 100 grand bet that everyone loves Kit Kat bars as much as it does. Instead of introducing Android 5.0 (Key Lime Pie), Google on Tuesday announced that the next iteration of Android, version 4.4, will be called KitKat.

As for the name, well, here’s the explanation: “As everybody finds it difficult to stay away from chocolate we decided to name the next version of Android after one of our favorite chocolate treats, Kit Kat!”

Android KitKatLittle is known about the next version of Android other than this new name. Some may read into the fact that the version number is 4.4, not 5.0, and that few changes will come with it. However, that would short-sighted: Google cleverly updated Android as a whole in May without even releasing a new version.

According to Google, Android now powers over 1 billion smartphones and tablets throughout the world. And while each generation of Android has been named after a generic dessert, this marks the first time a mobile operating system has been named after a Nestle-brand confection.

I have to say, this brand tie-in seems a little at-odds with Android’s image, as does the Kit Kat-sponsored promotion Google just announced. Starting today, you can win a Nexus 7 or Google Play credit by purchasing special Kit Kat bars with an Android on them.

Google has not yet announced Kit Kat’s availability or what new features we can expect.  For now, I guess we should just be glad that Google hasn’t also announced it will be changing the name of Android 5.0 to Oh Henry!