User experience takes center stage for mobile unified communications

Companies are looking to accommodate employees seeking new ways to collaborate using their iPhones, iPads and Android devices as part of the growing popularity of the mobility and the bring-your-own-device (BYOD) trend.

The convergence of mobility, BYOD and unified communications, where mobile UC apps empower employees with a feeling of “iCan” to work collaboratively in an environment with favored devices, has great potential. But the solutions need to be brilliantly simple to use.

“Adoption of unified communications on the mobile side is not yet as high as it should be, and not as high as it ultimately will be,” said Christian Gilby, the senior product manager for mobility with ShoreTel. “The challenge for UC is how to drive adoption up. You have to deliver solutions that improve productivity while making the user experience attractive.”

ShoreTel addresses this challenge with a series of initiatives. With ShoreTel Dock, released in May, workers can turn their Apple devices, running the ShoreTel Mobility app, into business desk phones and enterprise collaboration tools allowing workers to use voice, instant messaging, presence and conferencing on their own devices, wherever they choose.

In July, ShoreTel launched Mobility 7, software to enhance UC capabilities with a redesigned user interface and simplified integration for iPhone and Android users. The ShoreTel MobilityClient automatically displays conference calls on the mobile user’s calendar.

“To succeed and drive benefits to the customer, we believe you have to focus on enhancing the mobile user experience with the UC app,” Gilby said.