Cedexis adds prettier — and more insightful — pictures to its cloud watching service

Cedexis, which keeps its eye on the performance of more than 80 clouds and 25 content delivery networks (CDNs), is adding a whole other level of details and views of that data. That means if you want to see how a Comcast subscriber in Philly using Internet Explorer on such-and-such device experiences your web page, you can do so, according to Rob Malnati, VP of marketing for Cedexis.

Up until now, the Cedexis Radar service provided lots of data, but not a simple way to show it. “It was a primitive report on HTTP latency over some period of time, but you couldn’t show a site’s performance by browser and device as delivered by a specific ISP,” Malnati said in an interview. The updated service shows page load times (PLTs) delivered to users based on geography, traffic type, browser type, device OS and ISP.

The data is free to users, but Cedexis sells its load balancing services to customers — it claims more than 100 — including Dior, LinkedIn(s lnkd), Mozilla, Volkswagen, and  Porsche. It then lets customers load-balancing between CDNs between Akamai(s akam), Limelight Networks(s llnw), CloudFlare and Amazon'(s amzn) CloudFront CDN. It also crowdsources all of that aggregate data with the cooperation of all those companies and more cloud providers.

Update: On the data side, it competes with real user measurement (RUM) products from Soasta and Catchpoint, and although Malnati did not want to position it this way, observers said Cedexis also competes with the  load balancing and RUM capabilities in Akamai’s Aqua Ion and Terra Alta products..

As companies move more advertising and marketing online, they will want more detailed metrics about the performance of their web pages and some way to document that performance, so they can get the same sort of service level agreements (SLAs) from their cloud service providers that they do from traditional IT vendors. That means tools like Radar will become more meaningful.



This story was updated at 2:43 p.m. PDT September 10, to expand on the competitive landscape vis a vis Akamai.