Datapipe buys Amazon Web Services watcher Newvem

Some of us have been wondering for quite some time about what was up with Newvem, the brash Israeli startup that made a lot of noise about its ability to monitor Amazon Web Services usage on behalf of clients. Now we know. Datapipe, a managed services specialist and infrastructure player,  has acquired the company for an undisclosed amount.

The acquisition is a good fit, says Ed Laczynski, SVP, Cloud Services for Datapipe. “We focus on mission-critical managed services that help customers manage all their stuff. Newvem gives them a better look at what’s going on in Amazon(s amzn). We can take those insights and take immediate action,” he said in an interview.

“Many companies provide cloud utility and commodity resources and others provide services atop that. With Newvem we can provide those cloud services in addition to governance and analytics and services that let customers take action based on analytics.”

Newvem burst on the scene a little more than a year ago and was outspoken about how customers could better and more securely deploy AWS resources. Newvem execs  also insisted that they were not worried about Amazon(s amzn) deploying similar services on its own, until at least, Amazon started offering similar services on its own. At which point all bets were off. When Amazon beefed up its own Trusted Advisor service, Newvem CEO Zev Ladermen accused Amazon of copying its technology.

Sometime thereafter Newvem, which was named an Amazon partner in June 2012, disappeared from the Amazon Partner Network (APN) page. And, in May 2013, Newvem launched an analogous service for Microsoft Windows Azure. Over the past few months rumors surfaced that Newvem was shopping itself around, to Microsoft(s msft), among other companies. In response to questions, a spokesman would only say that the company was restructuring.

Laczynski said Datapipe will support any Newvem Azure customers, but the focus for now will remain on AWS.

There are those who say that Newvem took a risk building its business focused on a single gigantic vendor — and one which debuts new services seemingly by the minute. Others in that space — Cloudability, Cloudyn et al — have to be watching this carefully although they would undoubtedly argue that they are more diversified. Cloud Vertical, another rival, has morphed into, a company that’s building a range of tools to monitor and run customer clouds.