Cloud Elements builds one API hub for lotsa storage clouds

If you’re a developer who wants to connect your application to the popular cloud storage options, wouldn’t you rather write to one API as opposed to a half dozen or more? If so, you may want to check out Cloud Elements’ new Document Hub. The single API will bridge third-party applications to Box, Dropbox, Google(s goog) Drive, Microsoft(s msft) SkyDrive and other services.

Cloud Elements CEO Mark Geene

Cloud Elements CEO Mark Geene

For developers who want to connect their application to multiple services, this one-to-many hub will mean a huge savings in time and effort, said Mark Geene, CEO of the Denver-based systems integration house.

Use of the uniform API also means customers can search, store, retrieve and manage their documents across those storage services–a bonus if you are a company that fears cloud lock-in — provided you don’t mind locking into Cloud Elements, that is.

The hub is focused on documents but also integrates CRM, customer service, social, messaging, payments and 25 other cloud services such as crm), Zendesk,, Sendgrid and Twilio, Geene said.

Cloud Elements itself tracks changes to the various storage services so if Dropbox changes the way it does authentication, for example, the user doesn’t have to worry about it, Geene said.

Competitors include Snaplogic or Mulesoft although Geene said Cloud Elements differentiates itself with its one-to-many API which lets developers integrate and maintain several services in a category.

With those other offerings “you would have to write to an API for each integration you want to do. We are targeting SaaS providers whose clients want to access data in their existing cloud services they are using. Which could be any variety of services. The point to point services weren’t conceived when this problem existed,” he said.

The one-to-many hub, based on a Cloud Foundry framework, will be available via a SaaS model or the company can install it in a customer’s private cloud, as needed. Cloud Vertical will charge per connection per month and overall, the hub will cost companies a fraction (he said 1/5) as much as paying a developer to do all that integration work by hand.