Following the money in health tech: consumer health gets a bump

Fitness-tracking startup Fitbit (see disclosure) was the big winner in health tech funding last month, but it wasn’t the only consumer health startup to get a boost.

According to Startup Health, consumer health-related companies raised more than $70 million in August, making it one of the best months for consumer health since the start of the year. (Companies obviously fall into various sectors, so Fitbit is actually counted in the sensor category in the chart below.) MyFitnessPal similarly raised a significant round last month and other smaller consumer health startups also attracted investor interest.

In total, the New York-based startup academy said 50 U.S.-based startups raised $242 million in August, which marks just about a 1.5 percent increase over the same period last year.

Here’s a brief overview of investment activity in health technology in August, from Startup Health:


Disclosure: Fitbit is backed by True Ventures, a venture capital firm that is an investor in the parent company of GigaOM. Om Malik, founder of GigaOM, is also a venture partner at True.